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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What is available to choose within Repeat Rule

A) Certain Prospects
B) Limit rule matches
C) Days before eligible to repeat rule
D) Repetition Order

2. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A) Send the prospects a monthly newsletter with product demos or free trial offers.
B) Create an engagement program to send educational content and notify sales if they engage.
C) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
D) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

3. LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A) Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
B) Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
C) Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
D) Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.

4. A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

A) Match records by CRM ID
B) Match records by fuzzy match rules
C) Q Match records by email address
D) Match records by Account ID

5. Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A) The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
B) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
C) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
D) The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

Solutions: