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| Section | Weight | Objectives |
|---|---|---|
| Audience and Inventory Management | 13% | - Configure rate cards and pricing models - Configure audience segments and targeting criteria - Describe programmatic and direct sold inventory - Describe inventory management and availability |
| Media Planning and Proposal Management | 22% | - Manage proposal approval workflows - Configure media plans and rate cards - Describe the proposal creation and management process - Configure inventory and ad placement products |
| Sales and Order Capture | 22% | - Configure products, bundles, and promotions using Industries CPQ - Configure guided flows for sales processes - Describe the lead-to-order process - Describe order management capabilities |
| Media Cloud and Salesforce Industries Basics | 15% | - Explain how Media Cloud integrates with other Salesforce clouds - Identify Media Cloud products and bundles - Describe the purpose and capabilities of Media Cloud - Describe the Media Cloud architecture and component relationships |
| Order Management and Fulfillment | 18% | - Manage order lifecycle and status tracking - Describe integration with third-party ad servers and systems - Describe the order decomposition process - Configure order items and fulfillment workflows |
| Billing, Invoicing, and Revenue Management | 10% | - Configure billing schedules and rules - Describe revenue recognition and reporting - Describe billing and invoicing processes - Explain integration with ERP and financial systems |
What are two roles of marketing cloud intelligence in media cloud?
Correct Answer: A,C 🗳️
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Acustomer, who is already using the media cloud advertising sales management application, needs the ability to create and edit templates, while also being able to generate documents. Which two managed permissions ets are required for this?
Correct Answer: B,C 🗳️
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A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?
Correct Answer: C 🗳️
Explanation: Only visible for VCEEngine members. You can sign-up / login (it's free).
A home store wants to advertise their products on a video streaming service hosted by a publishing company.
How can a consultant ensure that this advertisement is visible to subscribers residing in the united states only?
Correct Answer: A 🗳️
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A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?
Correct Answer: C 🗳️
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