Facebook 410-101 Exam : Facebook Certified media buying professional

Exam Code: 410-101
Exam Name: Facebook Certified media buying professional
Updated: Sep 10, 2026
Q & A: 152 Questions and Answers

About Facebook 410-101 Exam Questions

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Facebook 410-101 Exam Syllabus Topics:

Section	Objectives
Campaign Optimization	- Performance improvement techniques 1. A/B testing and experimentation 2. Delivery optimization and scaling strategies
Measurement and Reporting	- Analytics and performance evaluation 1. Meta Ads reporting tools 2. Key performance metrics (CTR, CPA, ROAS)
Campaign Setup and Management	- Ad creation and structure 1. Budgeting and bidding strategies 2. Ad sets, ads, and campaign hierarchy
Campaign Planning	- Objective selection and campaign strategy 1. Defining marketing objectives in Meta Ads Manager 2. Audience targeting fundamentals

Facebook Certified media buying professional Sample Questions:

Question #1

You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A. Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
B. Attribution window is set to 1-day view and 28-day click.
C. Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
D. Views are called click-through attribution.

Reveal Solution Discussion 0

Correct Answer: A,B 🗳️