Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam

Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.

As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Skills measured

• Configure Dynamics 365 Customer Voice (10-15%)
• Manage leads, contacts, and accounts (5-10%)
• Manage segments and lists (10-15%)
• Manage customer journeys (10-15%)
• Manage events and webinars (10-15%)
• Create and manage marketing emails (5-10%)
• Create and manage marketing forms and pages (10-15%)
• Configure marketing applications (20-25%)

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Learning Path 3

The course is known as “Manage Events in Dynamics 365 Marketing”. To complete it, the students must have prior knowledge of navigation in Dynamics 365 and marketing concepts. This learning path helps the candidates gain an understanding of the tasks listed below:

• Creating an on-site event
• Advanced event management features
• Creating a webinar event
• Promoting events, managing check-ins and registration, as well as reviewing results

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Microsoft MB-220 Exam Syllabus Topics: