Pegasystems PEGAPCMC80V1_2019 Exam : Pega Certified Marketing Consultant (PCMC) 80V1 2019

  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Updated: Jul 15, 2026
  • Q & A: 0 Questions and Answers

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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Pega Marketing Campaign Management- Offer and treatment management
  • 1. Eligibility and suitability rules
    • 2. Offer creation and governance
      - Campaign design and execution
      • 1. Campaign lifecycle management
        • 2. Audience segmentation and targeting
          Customer Data and Segmentation- Segmentation techniques
          • 1. Real-time vs batch segmentation
            • 2. Propensity and scoring models usage
              - Data integration concepts
              • 1. Data flows into decisioning engine
                • 2. Customer profile management
                  Pega Customer Decision Hub Overview- Real-Time Customer Decisioning
                  • 1. Interaction history and context data usage
                    • 2. Event-driven decisioning concepts
                      - Next-Best-Action (NBA) Framework
                      • 1. Action prioritization and arbitration
                        • 2. Engagement policies and strategies
                          Reporting and Analytics- Campaign performance measurement
                          • 1. KPIs and metrics tracking
                            • 2. Optimization of customer interactions

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