A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

• A. Business objective
• B. Communication strategy
• C. Communication tactics
• D. Planning process

In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

• A. The organization's annual business plan.
• B. The mission, vision, and values of the organization.
• C. Market research reports on the competitive landscape for the organization.
• D. Analysts' reports on the sector.

Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

• A. In aggregating and evaluating the reach and visibility of its communication output
• B. In placing an economic value on its communication output
• C. In aggregating and interpreting the behavior and communication channels for its relevant audiences
• D. To demonstrate to leaders that the communication manager uses best practices

A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

• A. Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.
• B. Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
• C. Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
• D. Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.

An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

• A. Developing awareness of the project among new audiences
• B. Informing opponents of the project about the project's environmental benefits
• C. Securing ad space in the most relevant media
• D. Providing the community and media with a fact sheet about the project's benefits