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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of these is a common use case for the Recency setting?

A) To prioritize delivery of the most recent users in an audience
B) To hide older audiences and users that are no longer as valuable for targeting
C) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
D) To extend data delivery beyond the default period for the audience

2. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect all data, regardless of granularity, to manage it within the DMP.
B) Collect strategic data points, designed to identify customer engagement.
C) Collect only personally-identifiable information, to correlate it within the DMP.
D) Collect and store only online interactions, as the DMP is an online platform.

3. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on products and offerings.
B) Classify user actions based on the customer lifecycle.
C) Classify user actions based on broad categories.
D) Classify user actions based on popularity of products.

4. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on operating system
B) Making an ID match based on browser type
C) Making an ID match based on IP address
D) Making an ID match based on an email address used to log into multiple devices
E) Making an ID match based on device type

5. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A) Self-classification
B) Corporate classification
C) Managed classification
D) Self-service OnRamp

Solutions: