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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Self-classification
B) Corporate classification
C) Managed classification
D) Self-service OnRamp

2. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps are ranked different priorities.
B) You cannot create a single campaign to deliver to multiple app partners.
C) The apps receive data via different win frequencies.
D) The apps use different delivery methods.
E) The apps support different IDs.

3. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Target Selection area of the Create New Schedule prompt
B) In the Audience Delivery Criteria area in the Create New Target prompt
C) In the Pixel URL field of the Campaign configuration
D) In the HTML text area in the Create New Tag prompt

4. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 3
B) 4
C) 6
D) 8

5. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Media validation
B) Site Side Optimization
C) Frequency capping
D) Prospecting

Solutions: