Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?

• A. Attribute group in Contact Builder for segmentation.
• B. Relational data extensions with primary keys to match subscribers with their data.
• C. Data Extension Entry Source in Journey Builder with a filter.
• D. List model and Groups in Single Send Journeys.

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?

• A. Use RMM dynamic content blocks to render the email reply body.
• B. Query the RMM data view for the reply body and reference it from a data extension.
• C. Use RMM personalization strings to render the email reply body.
• D. Check the "Include Replies as Attachments" box in the RMM settings.

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

• A. Salesforce Data Entry Source on the Account Object
• B. Salesforce Campaign Entry Source on the Lead Object
• C. Welcome Email Configuration on the Account Object
• D. Salesforce Data Entry Source on the Contact Object

Scenario: Northern Trail Outfitters (NTO) is migrating to a single global Marketing Cloud instance and needs to determine the appropriate number of Business Units (BUs) to purchase.
Which three factors should be considered before finalizing the number of business units they need to purchase?
(Choose 3 answers)

• A. Number of Sales Cloud sandboxes
• B. If data/content needs to be segregated between brands/geographies
• C. If testing/development business unit(s) are required
• D. Number of brands/geographies which NTO operates
• E. Number of Marketing Cloud users

A service team manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, a notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent, the
"Confirmation Sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the Contact.
What solution would a consultant recommend to address this use case?

• A. Configure journey with API Event entry source; Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.
• B. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.
• C. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.
• D. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.