A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

• A. Create attributes for each child business unit in "Profile Management" to record unsubscribes
• B. Select "Use separate 'Subscription Center' for this business unit" in Settings
• C. Select "Subscribers will be unsubscribed from this business unit only" in Settings
• D. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes

A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

• A. Create and execute a Data Filter on the _Click data view
• B. Create and execute a Subscriber Engagement report
• C. Create and execute a SQL Query against the _Click data view
• D. Create and execute a Tracking Extract

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

• A. Import File > Data Extract > File Transfer > Import File
• B. File Transfer > Import File > Data Extract > File Transfer > Import File
• C. Import File > Query > Data Extract > File Transfer > Import File
• D. File Transfer > Import File > Query > Data Extract > File Transfer > Import File

Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

• A. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain.
• B. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
• C. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
• D. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.

Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?

• A. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
• B. Enable Send Throttling on high to ensure the speed is increased to process the email as fast as possible.
• C. Create and send to a sendable data extension containing those needed fields using a query activity.
• D. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.