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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A) Each dashboard will have an option to filter by business unit.
B) Each business unit can only have one associated B2B Marketing Analytics app.
C) There is an option to create a unique app for each business unit or one joined app for all business units.
D) The app will create unique datasets for each business unit.

2. LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A) Use the list to send a permission pass email and remove all hard bounces.
B) Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
C) Edit the completion action on the form to only add to the list if the email address is valid.
D) Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

3. It is possible for prospect to have less than 0 score

A) False
B) True

4. How could LenoxSoft benefit from Engage Reports?

A) Sales Managers can receive desktop notifications for their teams' email activities.
B) Users can analyze the performance of their templated and non-templated emails.
C) Users can analyze form submission performance for the prospects they have emailed.
D) Sales Managers can analyze lead information like prospect activity, scores, and grades.

5. When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A) Campaign or Opportunity record added as a Related Object to the Salesforce custom object
B) Salesforce Connector User has 'Read' permission to the custom object
C) Lead, Contact or Account record added as a Related Object to the Salesforce custom object
D) Customized 'Display in Table' values when configuring fields

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