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Salesforce Media Cloud Consultant Sample Questions:

1. What are two roles of marketing cloud intelligence in media cloud?

A) compaign reporting using media cloud and ad server data
B) acts as a data lake for customer data insight
C) campaign performance using media cloud and ad server data
D) acts as a customer data platform

2. Acustomer, who is already using the media cloud advertising sales management application, needs the ability to create and edit templates, while also being able to generate documents. Which two managed permissions ets are required for this?

A) MediaCloudPlus Runtime
B) dovGenInd CME Designer User
C) dovGenInd CME runtime User
D) dovGenInd CME digital experience User

3. A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?

A) clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
B) use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
C) configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
D) integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page

4. A home store wants to advertise their products on a video streaming service hosted by a publishing company.
How can a consultant ensure that this advertisement is visible to subscribers residing in the united states only?

A) select united states in geo targeting within configure placements
B) select united states in the media campaign country
C) create the media plan under the account with shipping address as united states
D) select the operating system targeting as united states

5. A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?

A) ad creative
B) media plan placements
C) ad space specification
D) media channel

Solutions: