IBM P8010-096 Exam : IBM Unica Enterprise Campaign Technical Mastery Test V1

  • Exam Code: P8010-096
  • Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
  • Updated: Sep 12, 2026
  • Q & A: 91 Questions and Answers

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IBM P8010-096 Exam Syllabus Topics:

SectionObjectives
Topic 1: Administration and Configuration- Administrative settings
  • 1. Server optimization
    • 2. Advanced settings
      • 3. Licensing and configuration
        Topic 2: Planning and Installation- Database preparation
        • 1. Database schema preparation
          • 2. Campaign system tables
            - Hardware and software environment planning
            • 1. Installation planning and prerequisites
              • 2. Sizing and infrastructure requirements
                Topic 3: IBM Unica Campaign Fundamentals- Core concepts
                • 1. Offers
                  • 2. Flowcharts
                    • 3. Sessions
                      • 4. Campaigns
                        Topic 4: Data Management- Campaign data structures
                        • 1. Base tables
                          • 2. System tables
                            • 3. Dimension tables
                              Topic 5: Flowchart Design and Audience Selection- Process configuration
                              • 1. Sample process
                                • 2. Merge process
                                  • 3. Audience management
                                    • 4. Select process

                                      IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                                      Question #1

                                      What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?

                                      • A. Active record table
                                      • B. General table
                                      • C. Base record table
                                      • D. Dimension table
                                      Answer: D
                                      Question #2

                                      What system tables in the Unica Campaign database capture data about offers/treatments assigned to customers and also capture when the offers/treatments were assigned and output?

                                      • A. Attribute History
                                      • B. Response History
                                      • C. Contact History
                                      • D. Offer History
                                      Answer: C
                                      Question #3

                                      In Unica Campaign, what segment type is a reusable list of contacts (such as customers, accounts, or households) that you can use in the Select process as input?

                                      • A. Flowchart
                                      • B. Template
                                      • C. Sample
                                      • D. Smart Chart
                                      Answer: D
                                      Question #4

                                      How does a customer assign security roles for groups in Unica Campaign?

                                      • A. Go to the Settings menu and select Users>Assign Roles.
                                      • B. Go to the Settings menu and select User Groups>Assign Roles.
                                      • C. Go to the Settings menu and select Configuration.
                                      • D. Go to Settings menu and select Roles and Permissions.
                                      Answer: B
                                      Question #5

                                      Who is the owner of a campaign in Unica Campaign if the campaign is linked to a project?

                                      • A. User who clicked Create Linked Campaign.
                                      • B. Administrator must assign an owner.
                                      • C. User who created the Project.
                                      • D. Last user to edit the campaign is assigned as owner.
                                      Answer: A

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