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Format: Multiple choices, multiple answers
| Section | Weight | Objectives |
|---|---|---|
| Measurement and Optimization | 20% | - Conversion tracking setup - Optimization techniques for better results - Performance reports and analysis - Key metrics: impressions, clicks, CTR, conversions |
| Ad Formats and Creation | 20% | - Writing effective ad copy - Text ads, responsive search ads - Ad extensions and their benefits - Landing page experience requirements |
| Bidding and Budgeting | 20% | - Auction dynamics and CPC/CPM/CPA - Manual vs automated bidding strategies - Cost management and ROI - Budget allocation and pacing |
| Account and Campaign Management | 25% | - Ad group structure and organization - Negative keywords and match types - Account setup and navigation - Targeting: keywords, location, language, device - Campaign types and goals |
| Introduction to Google Ads | 15% | - Value and benefits of online advertising - Understanding ad ranking and Quality Score - Ad policies and compliance - Google Ads ecosystem and structure |
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