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Google adwords-reporting Exam : Google Reporting and Analysis Exam Practice Test
- Exam Code: adwords-reporting
- Exam Name: Google Reporting and Analysis Exam Practice Test
- Updated: Sep 10, 2026
- Q & A: 211 Questions and Answers
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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Optimization | 15-20% | - Budget Optimization - Performance Diagnosis - A/B Testing - Bid Strategy Adjustments |
| Video Advertising | 15-20% | - YouTube Strategy - Bidding and Targeting - Video Ad Formats |
| Display Advertising | 15-25% | - Audience Targeting - Bidding Strategies - Ad Formats - Display Network Strategy |
| Measurement and Reporting | 20-30% | - Data Interpretation - Conversion Tracking - Campaign Performance Analysis - Reporting Tools - Google Analytics Integration |
| Search Advertising | 20-30% | - Keyword Matching - Bidding and Budgeting - Performance Optimization - Ad Creation |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Question #1
You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics?
- A. View of a key page
- B. Other
- C. Leads
- D. Sign-ups
Correct Answer: C 🗳️
Question #2
Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report?
- A. Five
- B. Ten
- C. Seven
- D. One
Correct Answer: A 🗳️
Question #3
In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords?
- A. You can have the report emailed to you in .csv format.
- B. You can see the details on the Networks tab.
- C. You can see the details on your Account Performance Tab.
- D. You can see the details on your Keywords tab.
Correct Answer: B 🗳️
Question #4
Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool works. Which of the following best defines how the Google Website Optimizer works?
- A. The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. Once the site has been modified, Google will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
- B. The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site.
- C. The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
- D. The Website Optimizer tool will scan Robert's website to see where the users are bouncing, where the users are spending more time, and other statistics about the user activity on Robert's website. With this information he can make adjustments for a better ROI.
Correct Answer: C 🗳️
Question #5
You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?
- A. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.
- B. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.
- C. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.
- D. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.
Correct Answer: C 🗳️
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