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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:
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NEW QUESTION # 24
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
- A. 0
- B. No limit
- C. 1
- D. 2
Answer: B
Explanation:
In Salesforce's Social Studio, specifically within the Engage tab:
* D. No limit: There is no limit to the number of columns that can be used in each Engage tab. This flexibility allows users to tailor their social media monitoring and engagement workspace to their specific needs, accommodating various accounts and types of interactions without a predefined cap on columns.
NEW QUESTION # 25
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
- A. Some automation activity is using the inbox message
- B. The message is already scheduled/active
- C. The message has already been sent. (once started to send cannot mark as inactive)
Answer: B
Explanation:
When attempting to make an inbox message inactive in Salesforce Marketing Cloud, a common issue arises if:
* B. The message is already scheduled or active: If an inbox message is currently scheduled for sending or is active, it cannot be marked as inactive until it completes its schedule or is manually stopped. This ensures the integrity of scheduled or ongoing campaigns.
NEW QUESTION # 26
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers
- A. Brower
- B. Content
- C. Banner
- D. Operating System
- E. Product
Answer: B,C,E
NEW QUESTION # 27
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)
- A. spelling and punctuation errors
- B. engagement data
- C. emotional tone of subject line
- D. Frequently used phrases in subject line
Answer: B,C,D
Explanation:
Understanding Einstein Copy Insights:
Purpose: Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
Correct Statements:
A . Frequently used phrases in subject line: Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
C . Emotional tone of subject line: The model assesses the emotional tone of your subject lines (e.g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
D . Engagement data: This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
Incorrect Statement:
B . Spelling and punctuation errors: While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insights doesn't specifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance. A, C, and D are correct.
NEW QUESTION # 28
What is the prerequisite to create advertising studio audience:
- A. Set user opt in data.
- B. Create advertising/business account on the required and network and setup the ad account integration in MC
- C. There is no prerequisite as all setup is done.
Answer: B
NEW QUESTION # 29
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. monthly
- B. Biweekly
- C. daily
- D. hourly
Answer: B
Explanation:
Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.
NEW QUESTION # 30
What data is there in mobile connect demographics, select3
- A. Region
- B. channel
- C. First name
- D. Email
- E. City
Answer: A,C,E
Explanation:
* MobileConnect Demographics:
MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
* Available Data Fields (Standard):
A : City: The city associated with the contact's mobile number or address.
B : Region: The region (state, province, etc.) associated with the contact.
D : First Name: The contact's first name (if captured during opt-in or data import).
Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
* Why Other Options Are Incorrect:
C : Email: Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
E : Channel: While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.
NEW QUESTION # 31
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
- A. Are there any eligible matching orders for that particular contact
- B. Is there any spelling mistake in your contact attributes.
- C. Are u using attribute to attribute comparison.
Answer: A,B,C
Explanation:
For troubleshooting a decision split using contact data in Salesforce Marketing Cloud that isn't working, consider the following:
* A. Are you using attribute to attribute comparison: This involves ensuring that comparisons in the decision split are correctly set between comparable data types and values.
* B. Is there any spelling mistake in your contact attributes: Typos or incorrect field names in attribute definitions can prevent the decision split from correctly evaluating the data.
* C. Are there any eligible matching orders for that particular contact: It's crucial to verify that there are relevant data records that meet the criteria set in the decision split. Lack of matching data can lead to unexpected outcomes in journey behavior.
NEW QUESTION # 32
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein copy insights
- B. Einstein content selection
- C. Einstein engagement scoring
Answer: B
NEW QUESTION # 33
How often are the Einstein Engagement Scoring scores updated for Email?
- A. Weekly
- B. Hourly
- C. Monthly
- D. Daily
Answer: D
NEW QUESTION # 34
How are profiles merged In IS:
- A. Once a day
- B. Deterministic matching on matched identities
- C. Probabilistic matching
Answer: B
NEW QUESTION # 35
28, Whit are the functionalities of ad studio. Select multiple.
- A. facebook advanced match.
- B. linkedin user match.
- C. Iinkedin Company match.
- D. tiktok user match.Ez
- E. myspace user match.
Answer: A,B,C
NEW QUESTION # 36
What is the recommended maximum number of activities that should be on a single journey canvas?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: B
NEW QUESTION # 37
How does social studio unify anonymous and known identities?
- A. social networking
- B. Deterministic matching
Answer: B
NEW QUESTION # 38
What does Einstein copy Insight take into account, (Select 3 answer)
- A. spelling and punctuation errors
- B. engagement data
- C. emotional tone of subject line
- D. Frequently used phrases in subject line
Answer: B,C,D
NEW QUESTION # 39
What is true for behavioral triggers. Multiple select.
- A. need catalog data
- B. they cannot be modified
- C. need collect tracking code
Answer: A,C
NEW QUESTION # 40
Where would you add a topic profile
- A. Workspace settings
- B. Admin settings
- C. Social studio engage
- D. Social studio automate
Answer: B
Explanation:
Understanding Topic Profiles:
Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
Admin Settings as the Central Hub:
Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
Detailed Steps:
Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles." Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
Why Other Options Are Incorrect:
A . Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
C . Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
D . Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
NEW QUESTION # 41
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use journey with email activities and enagagement split activity
- B. use contact designer
- C. use Journey data and not contact data
- D. use query activity to query _ click and use contact data in journey.
Answer: A
Explanation:
To implement a campaign that sends multiple emails over three months, with conditional content based on link interaction:
* A. Use journey with email activities and engagement split activity: This setup in Journey Builder allows for the sending of initial emails and then uses an engagement split based on whether the recipient clicked the link. If the link is clicked, the journey continues with emails about app features. If not, it
* reiterates the download email every three days using a wait activity and looping back to the same email until the link is clicked or the time period ends.
NEW QUESTION # 42
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers
- A. EMI analyzes both batch and journey builder sends
- B. EMI pre-determines the percentage of subscribers that will unsubscribe
- C. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
- D. EMI detects how quickly the message was read
- E. EMI detects anomalies and unexpectedly low or high values and generates insights
Answer: A,B,E
NEW QUESTION # 43
What data is there in mobile connect demographics, select3
- A. Region
- B. channel
- C. First name
- D. Email
- E. City
- F. Channel: While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.
Answer: A,C,E
Explanation:
* MobileConnect Demographics:
MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
* Available Data Fields (Standard):
A : City: The city associated with the contact's mobile number or address.
B : Region: The region (state, province, etc.) associated with the contact.
D : First Name: The contact's first name (if captured during opt-in or data import).
Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
* Why Other Options Are Incorrect:
C : Email: Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
NEW QUESTION # 44
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