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NEW QUESTION # 94
HOTSPOT
Myco, a telecom company, has come up with a new data plan group to suit its customers' needs. The below table lists the three data plan actions and the criteria a customer should satisfy to qualify for the offer.
How do you configure the engagement policies to implement this requirement?
Answer:
Explanation:
NEW QUESTION # 95
Reference module: Creating and understanding decision strategies.
What does a dotted line from a Group By component to a Filter component mean?
- A. Evaluate the Filter component first to evaluate the Group by component
- B. The Filter component references a property in the Group by component
- C. There is a one-to-one relationship between the Group By and Filter components
- D. Information from the Group By component is copied over to the Filter component
Answer: B
NEW QUESTION # 96
As a Customer Service Representative, you present an offer to a customer who called to learn more about a new product. The customer rejects the offer.
What is the next step that Pega Customer Decision Hub takes?
- A. Stops presenting offers to the customer
- B. Reevaluates the Next-Best-Action
- C. Sends a detailed email about the offer
- D. Adds the customer to the potential churn list
Answer: B
Explanation:
* Understand the Scenario: A Customer Service Representative (CSR) presents an offer to a customer, and the customer rejects the offer.
* Next Step in Pega CDH:
* In Pega Customer Decision Hub, when an offer is rejected, the system typically reevaluates the Next-Best-Action. This means it reassesses the available actions to determine the most appropriate next step for the customer based on current context and customer data.
NEW QUESTION # 97
U+ Bank has recently started using Pega Customer Decision Hub to display the first credit card offer, the Standard card, to every customer who logs in to their website.
Which three tasks do you need to perform to implement this requirement? (Choose Three)
- A. Set up business structure to Sales/CreditCards
- B. Define customer engagement polices
- C. Create and configure the real-time container
- D. Create the action and its web treatment
- E. Define customer contact policies
Answer: A,C,D
NEW QUESTION # 98
Reference module: Defining an action for outbound
Which statement is true about email treatments?
- A. You must always embed the images in the email
- B. When you design emails using external tools, you cannot include Pega-specific personalization tags
- C. When you use a seed list to test an email, the personalization attributes do not appear in the received email
- D. You can personalize the email subject, for example, Dear <customer name>
Answer: D
NEW QUESTION # 99
Reference module: Analyzing the effect of business changes using Pega Scenario Planner.
Myco, a telco, has recently implemented a project in which data plan offers are presented to qualified customers. Myco wants to understand the impact to revenue if the business introduces a new data plan offer.
As a Decisioning Consultant, which simulation do you run to meet the requirement?
- A. Pega Value Finder
- B. Audience Simulation
- C. Pega Scenario Planner
- D. Distribution Test
Answer: C
NEW QUESTION # 100
Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach.
The company is introducing a new data plan.
To offer the new data plan, what must the mobile company focus on when implementing the Next-Best-Action paradigm?
- A. Offer the new retention plan for all customers in a certain region
- B. Customer relevancy and business profitability
- C. Maximize customer churn for low-value customers
- D. Meet the quarterly targets regardless of customer needs
Answer: B
NEW QUESTION # 101
MyCo, a telecom company, wants to present their customers on Facebook with customer-centric mobile internet offers.
What action must MyCo take to meet this business requirement?
- A. Make a call
- B. Create a Facebook post
- C. Place a paid ad
- D. Send an email
Answer: C
NEW QUESTION # 102
U+ Bank, a retail bank, has introduced a credit cards group with Gold card and Platinum card offers. The bank wants to present these two offers based on the following criteria:
1. For both cards, customers must be above the age of 18
2. Offer both cards only if the customer does not explicitly opt-out of any direct marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score > 500
As a decisioning consultant, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.
Answer:
Explanation:
NEW QUESTION # 103
U+ Bank recently introduced a new credit card offer, Platinum Plus, for its premium customers. As the bank has some financial targets to meet, the business has decided to boost the Platinum plus card.
As a decisioning consultant, how can you ensure that the Platinum Plus offer is prioritized over other offers?
- A. Increase the starting propensity of the Platinum Plus card.
- B. Increase the action value of the Platinum Plus card.
- C. Increase the business weight of the Platinum Plus card.
- D. Increase the context weight of the Platinum Plus card.
Answer: C
NEW QUESTION # 104
A financial institution wants to add a new tracking period to track its customers' response over 15 days in various channels. Once the response is tracked, they want to suppress the credit card actions if customers ignore it three times within 15 days.
Put the steps in the correct order to implement this task.
Answer:
Explanation:
NEW QUESTION # 105
Reference module: Creating and understanding decision strategies
In a Prioritize component, the top action can be determined based on the value of ________ .
- A. the propensity
- B. average margin of all actions
- C. Primary.Income
- D. Customer.Value
Answer: A
Explanation:
In a Prioritize component in Pega Customer Decision Hub, the top action is determined based on the propensity value. Propensity refers to the likelihood that a customer will respond positively to a given action.
Here's a detailed explanation:
* Definition of Propensity:
* Propensity is a score that indicates the probability of a customer taking a desired action, such as accepting an offer or responding to a campaign. It is calculated using predictive models that analyze historical data and customer behavior.
* Role in Prioritize Component:
* The Prioritize component in a decision strategy uses the propensity values to rank actions. Actions with higher propensity values are given higher priority, ensuring that the most relevant and likely-to-succeed actions are selected for the customer.
* Configuration Steps:
* Step 1: In the strategy canvas, add a Prioritize component.
* Step 2: Configure the component to use the propensity value for ranking actions. This can be done by selecting the appropriate property that holds the propensity score, typically provided by a prediction model.
* Step 3: Connect the Prioritize component to other components in the strategy to ensure the highest priority actions are selected and offered to the customer.
* Benefits:
* Using propensity to determine the top action helps in making data-driven decisions, increasing the chances of customer engagement and improving overall campaign effectiveness.
References:
* Pega-Customer-Decision-Hub-User-Guide-85.pdf: "Understanding the Next-Best-Action strategy framework" section.
* Pega documentation on "Creating and understanding decision strategies".
NEW QUESTION # 106
Reference module: Analyzing customer distribution using Pega Value Finder.
As a Decisioning Consultant, you have just implemented a project to present mortgage offers to customers on their self-service portals. The bank asks you to pull data on the distribution of the offers to well-engaged, under-engaged, or not-engaged customers. Which simulation do you run to get the required information?
- A. Pega Scenario Planner
- B. Audience simulation
- C. Pega Value Finder
- D. Distribution Test
Answer: C
NEW QUESTION # 107
U+ Bank recently introduced a new credit card offer, Platinum Plus, for its premium customers. As the bank has some financial targets to meet, the business has decided to boost the Platinum plus card.
As a decisioning consultant, how can you ensure that the Platinum Plus offer is prioritized over other offers?
- A. Increase the starting propensity of the Platinum Plus card.
- B. Increase the action value of the Platinum Plus card.
- C. Increase the business weight of the Platinum Plus card.
- D. Increase the context weight of the Platinum Plus card.
Answer: C
Explanation:
To ensure that the Platinum Plus offer is prioritized over other offers, you can increase the "business weight" of the Platinum Plus card. The business weight is a lever used in the arbitration process to influence the prioritization of actions. By increasing the business weight, you make the Platinum Plus offer more likely to be selected over other competing offers.
NEW QUESTION # 108
Reference module: Sending offer emails
U+ Bank currently uses Next-Best-Action Designer to manage 1:1 customer engagement in the web channel.
The bank would like to promote the same offers in email. Which two additional configurations are needed in Next-Best-Action Designer to promote the offers in email? (Choose Two)
- A. Create a separate issue and group business structure in the taxonomy that is specific to email actions
- B. Configure the arbitration to boost prioritization of actions meant for email
- C. Define the primary schedule
- D. Setup real-time container triggers to communicate with the email server
- E. Ensure that the email channel is enabled
Answer: C,E
NEW QUESTION # 109
Reference module: Detecting unwanted bias
MyCo, a telco, has introduced mobile data packages for students. As a policy, MyCo does not want to discriminate based on gender when presenting the offers. As a Decisioning Consultant, how do you configure the ethical bias policy to allow no bias?
- A. 0.5-2 Rate Ratio
- B. No Detection
- C. 0.9-1.11 Rate Ratio
- D. 1 Rate Ratio
Answer: D
Explanation:
To ensure that there is no gender bias when presenting mobile data packages for students, you should configure the ethical bias policy to allow a 1 Rate Ratio. This setting ensures that the system will show a warning if there is any deviation from an equal distribution between genders, thereby preventing any gender-based discrimination in offer presentation.
NEW QUESTION # 110
U+ Bank wants to send promotional emails related lo credit card offers to their qualified customers. The business intends to use the same action flow template with the desired flow pattern for all credit card actions.
What do you configure to implement this requirement?
- A. File template
- B. Dynamic template
- C. Output template
- D. Email treatment
Answer: B
Explanation:
To use the same action flow template with the desired flow pattern for all credit card actions, you should configure a dynamic template.
* Understanding Dynamic Templates:
* Dynamic Templates: These templates allow you to define a reusable flow pattern that can be applied to multiple actions. They support dynamic configuration of treatments and other flow elements.
* Configuration Steps:
* Step 1: Create a dynamic template in Pega Customer Decision Hub.
* Step 2: Define the flow pattern within the dynamic template, including all necessary steps and treatments.
* Step 3: Apply the dynamic template to each credit card action, ensuring that the flow pattern is consistent across all actions.
* Benefits:
* Using dynamic templates ensures consistency in the flow patterns and simplifies the maintenance process.
* Any updates to the flow pattern can be made in the template and will automatically apply to all actions using that template.
* Example:
* U+ Bank configures a dynamic template for their promotional email flows. This template includes steps for sending the email, waiting for a response, and following up as needed. Each credit card action uses this dynamic template to ensure a consistent customer experience.
References:
* Pega-Customer-Decision-Hub-User-Guide-85.pdf: "Creating and using dynamic templates" section.
* Pega documentation on "Action flow templates and dynamic configuration".
NEW QUESTION # 111
In the primary schedule recurrence configuration, what does the Refresh the audience option mean?
- A. It triggers an external ETL (Extract-Transform-Load) process to refresh the audience
- B. It picks a different audience sample with a similar profile for the run
- C. It ensures that a new audience is selected for each run
- D. It ensures that the latest customer information is used before running the schedule
Answer: D
NEW QUESTION # 112
Which statement is true about email treatments?
- A. You must always embed the images in the email
- B. When you design emails using external tools, you cannot include Pega-specific personalization tags
- C. When you use a seed list to test an email, the personalization attributes do not appear in the received email
- D. You can personalize the email subject, for example, Dear <customer name>
Answer: D
NEW QUESTION # 113
MyCo, a telecom company, wants to send promotional emails to give away phone accessories. The accessories can only be given away in batches of 50. When the stock in a batch is completed, a new batch can be promoted again.
You have decided to use volume constraint to limit the number of actions in a batch. To meet the business requirement, what Reset Interval setting do you select?
- A. When accessed
- B. Manual
- C. Reset Interval does not matter for this scenario
- D. Daily
Answer: B
NEW QUESTION # 114
In a Decisioning Strategy, which decision component is required to enable access to the Customer properties like age, income, etc.?
- A. None, properties are available
- B. Set Property
- C. Data Import
- D. Proposition Data
Answer: C
NEW QUESTION # 115
To access a property from an unconnected component, you use the____________.
- A. property value
- B. component-dot-property construct
- C. customer-dot-property construct
- D. dot-property value directly
Answer: B
NEW QUESTION # 116
If the Pega Customer Decision Hub presents Next-Best-Action recommendations to a customer in a call-center, the Next-Best-Action is re-evaluated when _____, ____, and ____ (Choose Three)
- A. the marketer retires an offer
- B. the service representative completes a task
- C. the service representative is in the middle of completing a task
- D. a customer responds to an offer
- E. a customer changes the call context
Answer: B,D,E
Explanation:
In Pega Customer Decision Hub, the Next-Best-Action is re-evaluated in a call-center context when:
* The service representative completes a task: Completing a task can change the context or status of the interaction, triggering a re-evaluation of the next best action to ensure the recommendations are still relevant.
* A customer responds to an offer: Customer responses provide new information that can influence subsequent recommendations. A positive or negative response to an offer can change the customer's engagement status and preferences.
* A customer changes the call context: Changes in the context of the call, such as switching topics or expressing new concerns, can prompt a re-evaluation to provide the most appropriate next actions based on the updated context.
NEW QUESTION # 117
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