DMI Certified Digital Marketing Specialist - Social Media Marketing : CDMS-SMM3.0 Exam

  • Exam Code: CDMS-SMM3.0
  • Exam Name: Certified Digital Marketing Specialist - Social Media Marketing
  • Updated: Jul 19, 2026
  • Q & A: 0 Questions and Answers

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DMI CDMS-SMM3.0 Exam Syllabus Topics:

SectionObjectives
Topic 1: LinkedIn Marketing- LinkedIn Platform
  • 1. B2B Marketing
  • 2. Professional Networking
  • 3. LinkedIn Advertising
  • 4. Lead Generation
Topic 2: Twitter Marketing- Twitter Platform
  • 1. Performance Measurement
  • 2. Engagement Techniques
  • 3. Content Strategy
  • 4. Twitter Advertising
Topic 3: Social Research- Customer Insights
  • 1. Consumer Behavior Analysis
  • 2. Social Listening
  • 3. Audience Research
  • 4. Persona Development
Topic 4: Snapchat and Instagram- Visual Social Platforms
  • 1. Audience Engagement
  • 2. Stories and Short-Form Content
  • 3. Platform Advertising
  • 4. Influencer Collaboration
Topic 5: Social Customer Service- Customer Engagement
  • 1. Online Reputation Management
  • 2. Customer Support via Social Media
  • 3. Customer Retention
  • 4. Crisis Communication
Topic 6: Facebook Marketing- Facebook Platform
  • 1. Facebook Advertising
  • 2. Campaign Optimization
  • 3. Page Management
  • 4. Audience Targeting
Topic 7: Content Creation- Social Content
  • 1. Brand Storytelling
  • 2. Visual Content Development
  • 3. Content Planning
  • 4. Creative Content Production
Topic 8: Content Outreach- Content Distribution
  • 1. Influencer Marketing
  • 2. Content Promotion
  • 3. Community Engagement
  • 4. Social Amplification
Topic 9: Strategy and Planning- Social Media Strategy
  • 1. Measurement and Reporting
  • 2. Campaign Planning
  • 3. Budgeting and Resource Allocation
  • 4. Goal Setting and KPIs
Topic 10: YouTube and Social Video- Video Marketing
  • 1. Video Analytics
  • 2. YouTube Channel Management
  • 3. Video Content Strategy
  • 4. Video Advertising

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