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Facebook Certified Community Manager Sample Questions:

1. A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A) Research and change the content types to align with the demographics of all community members.
B) Increase engagement-type posts and use only new content to create engagement.
C) Repurpose content by reviewing and recycling previous posts.
D) Ask members which types of tools and content they want more of.

2. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Measure the engagement rate on the influencers' posts
B) Record the total number of campaign comments through native insights
C) Analyze the reach of exhibition-related posts through Ads Manager
D) Determine the sentiment by scanning positive and negative comments

3. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

A) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
B) Research all existing podcasts in the industry and find content that has not been produced previously
C) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
D) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.

4. An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)

A) Repost the group guidelines regarding self-promotion.
B) Delete the post and use the Give Feedback feature.
C) Remove the member who created the post from the group.
D) Reply to the post and explain that this behavior is not allowed.

5. A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?

A) Host live video Q&A sessions in the group where the influencers host the session
B) Post content customized by the influencers into the group and boost the posts
C) Share exclusive access to the influencers Page and content for members
D) Host a Q&A on Instagram Stories where members can submit questions to influencers

Solutions: