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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What sampling method should a customer use in a Unica Campaign flowchart sample process that allows them to segregate the top 200 customers based on account balance?

A) Sequential Portions
B) Consecutive Portions
C) Seed Lists
D) Sample by percentage

2. What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?

A) Unica NetInsight
B) Unica Marketing Operations Financial Management Module
C) Unica Interact
D) Unica Campaign Financial Management Module

3. What is a recommended part of the planning process for a customer in order to install Unica Campaign?

A) Configure the Unica Marketing platform parameters.
B) Install Cognos
C) Hardware and software environment and Unica hardware sizing parameters.
D) Create Campaigns

4. If a customer is doing top down offer planning, where is it recommended that the customer associate offers with a campaign in Unica Campaign?

A) Go to Campaign>Offers
B) In the Call List.
C) In the Mail List.
D) In the Target Cell Spreadsheet.

5. In Unica Campaign, what is the main reason that a customer should save a flowchart as a template?

A) To track customer responses.
B) To maintain the IDs in the cell.
C) To allow for consistency and efficiency for reuse.
D) To produce a recipients list.

Solutions: