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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

A) Promotions
B) Catalog Items
C) Einstein Recipes
D) Einstein Decisions

2. What is the rule criteria that you can use in the segment creation process?

A) Social mentions
B) Actions
C) Dimensions
D) Email click throughs

3. A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

A) Rule-based targeting
B) Open time email
C) A/B testing
D) Surveys

4. Which global template do you select and customize to provide product recommendations on the homepage?

A) Einstein Content Recommendations
B) InfoBar with CTA
C) Banner with CTA
D) Einstein Product Recommendations

5. A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

A) Location-based segment
B) A/B test segment
C) Control group segment
D) Third party segment

Solutions: