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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. In RPL, how do you reference a value in a data source?

A) fieldname
B) data_source_alias.filed_name_alias
C) project_name.field_name
D) data_source.field_name

2. You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them afollow-up email with a discount offer.
How should you create a form rule to accomplish this?

A) Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer.
B) Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
C) Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
D) Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email.
E) Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.

3. An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?

A) Secure
B) Private
C) Master
D) Public

4. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)

A) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
B) Recipient deletes a promotional email from the inbox.
C) Recipient inbox is full, so the promotional email is rejected by the server.
D) Recipient selects a Reply-to unsubscribe in a promotional email.
E) Recipient registers a SPAM complaint for an email.

5. Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A) search strings entered into a website more than twice
B) pages that were marked as favorite
C) products added to a shopping cart, where no additional event takes place
D) products that were browsed/viewed, where no additional event takes place
E) products that were purchased

Solutions: