Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials : 1z1-477 Exam

  • Exam Code: 1z1-477
  • Exam Name: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
  • Updated: Oct 29, 2026
  • Q & A: 72 Questions and Answers

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Oracle 1z1-477 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Campaigns and Forms17%- Campaign dashboard settings
- Manage categories and link tables
- Create, test, and manage multi-channel campaigns
- Design and publish responsive forms
Topic 2: Reporting and Analytics5%- Interpret standard reports and dashboards
- Analyze campaign performance metrics
Topic 3: Creating and Managing Content15%- Create and manage documents
- Personalization using built-in functions
- Dynamic content module configuration
- HTML editing and responsive design
Topic 4: Responsys Data Model20%- Describe Responsys data model structure
- Create and manage contact lists
- Manage supplemental tables and profile extension tables
- Build filters, segment groups, and seed groups
Topic 5: Programs10%- Design and build automation programs
- Monitor and troubleshoot program flow
- Test and publish programs
Topic 6: Integration: Interact Connect15%- Data Gateway setup process
- Configure Connect data import jobs
- Set up Contact Event Data (CED) exports
Topic 7: Initial Configuration & Deliverability18%- Account setup and activation
- Domain branding and delegation
- Conversion tracking implementation
- Subscription management configuration

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