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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A) An automation that deletes old data extensions, emails, and reports
B) An automation that contains several recurring emails and decisioning points
C) An automation that Imports subscriber data regularly and updates key data extensions

2. Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?

A) Enhanced Dynamic Content
B) Einstein Content Selection
C) Einstein Coy Insights

3. Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO prefix.

A) In the Subject/Preheader Validation section of Email Studio, add the word TACO.
B) In Send Management, add the word TACO to the Auto-Suppression Rules.
C) In Send Classifications, delete TACO from the available classification options.

4. Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

A) The entry sources data extension has a primary key and subscriber key.
B) TheUpdate Contact Activity Is used to make status updates.
C) The Update Contact Activity us used to make status updates.

5. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A) Scoring Split
B) Path Optimizer
C) Frequency Split

Solutions: