LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

• A. Create all contacts as campaign members in one campaign.
• B. Identify attributes of the key accounts they want to target.
• C. Convert all existing leads into contacts to tie to accounts.
• D. Develop dynamic content based on lead fields.

LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

• A. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
• B. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
• C. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
• D. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

• A. Automation rule and completion action
• B. Completion action and dynamic list
• C. Segmentation rule and completion action
• D. Dynamic list and automation rule

"If an organization has several Pardot users who require direct login access to pi.pardot.com, what should be done before enabling user sync?

• A. Make sure the CRM username field on user records are empty.
• B. Delete and recreate the specific users after enabling user sync.
• C. Set the users as Marketing user roles in Pardot before enabling user sync.
• D. Create a custom user role for Pardot Only users in Pardot.

It is recommended that Email Preference Center should use more than one page level depth

• A. False
• B. True