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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. On an average, at what rate does data decay?

A) 12% per month
B) 20% per week
C) 2% per year
D) 2% per month

2. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Image pixel
B) Asynchronous javascript tag
C) User data API
D) Mobile direct ingest

3. Which of the following is a real world use case for a search campaign?

A) Leverage the device-bridging technology to find users across their devices.
B) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
C) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
D) Ensure customers receive relevant offerings when landing on the site page.
E) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

4. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Data Classification
B) Operational Rollout
C) Discover
D) Data Scoping
E) Data Ingestion

5. Which of these is a common use case for the Recency setting?

A) To prioritize delivery of the most recent users in an audience
B) To hide older audiences and users that are no longer as valuable for targeting
C) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
D) To extend data delivery beyond the default period for the audience

Solutions: