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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Site Hits report
B) Provider Exchange report
C) Schedule Hits report
D) Provider Inventory report
E) Provider Category report

2. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect all data, regardless of granularity, to manage it within the DMP.
B) Collect strategic data points, designed to identify customer engagement.
C) Collect only personally-identifiable information, to correlate it within the DMP.
D) Collect and store only online interactions, as the DMP is an online platform.

3. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25,bk111=M,bk115=2
B) awytM3DD bk112=25#bk111= M#bk115=2
C) awytM3DD bk112=25~bk111= M~bk115=2
D) awytM3DD bk112=25@bk111=M@bk115=2
E) awytM3DD bk112=25%bk111=M%bk115=2
F) awytM3DD bk112=25|bk111=M|bk115=2

4. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Avoid
B) Optimize
C) Buy
D) Target

5. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Create an Audience.
B) Configure Self-Classification Taxonomy and Classification Rules.
C) Deploy an ID Swap tag.
D) Create and activate a Data Campaign.

Solutions: