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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25,bk111=M,bk115=2
B) awytM3DD bk112=25#bk111= M#bk115=2
C) awytM3DD bk112=25~bk111= M~bk115=2
D) awytM3DD bk112=25@bk111=M@bk115=2
E) awytM3DD bk112=25%bk111=M%bk115=2
F) awytM3DD bk112=25|bk111=M|bk115=2

2. How do you validate that you can use your developer keys to send authenticated message requests to the web services?

A) Use the ID Segment API
B) Use the ID Types REST API
C) Use the Audience Grant API
D) Use the Ping API

3. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) It takes one week after rule creation for data to be mapped to prescribed categories.
B) The old rules must be purged prior to running the newly created rule.
C) In addition to the classification rule, you also need to configure a chint rule.
D) You must wait at least thirty minutes after creating a classification rule to start using it.

4. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Full agency control
C) Global DMP nerve center
D) Horizontal regional empowerment
E) A single seat shared by all regions

5. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Image pixel
B) Asynchronous javascript tag
C) User data API
D) Mobile direct ingest

Solutions: