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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

A) Campaigns
B) Tabs
C) Sender Profile

2. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A) Configure the Send Activity to automate the refresh.
B) Use a Filter Activity in Automation Studio.
C) Activate Journey Builder to refresh the data extension.

3. Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

A) Manual Engagement
B) Web Conversion
C) Email Engagement

4. Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A) Datorama pivot Table
B) Campaign Email Tracking Report
C) Tracking Data Extract file transfer

5. Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A) Audit Trail extract
B) Tracking Data extract
C) SQL activity using data views

Solutions: