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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales Process and Techniques | 25% | - Upselling and cross-selling strategies - Handling objections and competitive positioning - Consultative sales methodology |
| Topic 2: Solutions and Services | 25% | - Software tools and management utilities - HP managed print services (MPS) - Value-added services and support offerings |
| Topic 3: HP Imaging and Printing Technologies & Products | 30% | - HP hardware and MFP solutions overview - HP laser and inkjet printing technologies - HP supplies portfolio and cartridge technology |
| Topic 4: Industry Trends and Customer Needs | 20% | - Imaging and printing market trends - Identifying customer segments and requirements - Customer business challenges and pain points |
1. What is one way to research a client's regulations, challenges, and concerns?
A) interview the client's customers
B) call your client's competitors and ask questions
C) find and study its trade association's website
D) talk to the previous sales person who serviced the account
2. How many pages is a mid-volume scanner capable of handling?
A) 4000 pages per day
B) 2000 pages per day
C) 1000 pages per day
D) 3000 pages per day
3. What is the HP eIRG designed to help HP sales people do?
A) to help competitors to make their product plans
B) to share with clients, thus enabling the client to pick and choose the devices that they want
C) to find out if a device is discontinued and, if so, the model number of the replacement device
D) to create sales PowerPoint presentations
4. What does using color do in a document?
A) decreases the cost per-page
B) increases the willingness to read the document by up to 80%
C) hides important information
D) reduces the tendency to act on the contents
5. What is the most important fact to remember about transactional and consultative sales?
A) You should minimize time spent with customers.
B) You should focus primarily on volume of sales.
C) You should focus only on your margin.
D) You should focus on your customer's business problems
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: D |
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